Internet search will soon fundamentally change. Google needs to change as soon as possible, after all competitors have taken the first step
Earlier this week, Google reported financial results for last quarter. Its profit compared with last year grew by 26%, though in the world there is no rapid slowdown in economic growth. Analysts are thrilled with Google’s perspective in social networks, hoping that it will be able to challenge Facebook. Do not forget about the success of its mobile platform, Android, and a variety of other services and applications.
Against this background, to question the bright future of Google is rather strange. However, there is one “but”. How about a search that still brings much of the revenue? Paradoxically, but that search is the weakest link in Google. According to the co-founder and CEO of Google, Larry Page, the ideal search engine should understand what it is asked, and instantly give a suitable reply. In spite of all its popularity, Google is still very far from this ideal.
Google, like all modern search engines, for more than ten years of existence has not started to show search of a new level. It still does not understand the meaning of queries and still has no idea about the content of indexed pages.
As a result of Google users do not receive an answer to the question. Instead, they are forced to browse dozens of of pages hiding behind links on which the answer can be hypothesized. Inconsistency proposals demand perfectly illustrated the first words of any search: “Results for query: some xxx million.” And what to do with it?
This fundamental flaw in the core business Google is particularly struck by the example of smart phones. Owners of mobile devices just want answers to their questions, rather than an endless list of sources, sorted according to their relevance and freshness.
Most queries on smartphones are made in search of a simple reference or coordinates of the nearby restaurants. People do not want to wade through hundreds of web pages in the hope of finding the right supermarket or finding out how many people live in China. Two of their main demands – information should be adequate to their current location and should be provided as soon as possible. Based solely on statistics and indexing millions of pages of search engines are unable to cope with these tasks.
Therefore, the next challenge in the search will be formulated in another way, do not index all the information in the world, analyze it and make its use the convenient and simple.
Google understands this. That’s what Vice President Marisa Meyer said about the search of the future: “It will be a machine that simply answers the questions. It will be able to recognize it, understand the questions, phrases, and context. It will immediately analyze the information in the world and give you an answer in the form of presentation, where the most relevant and objective data will be collected. ”
Despite this, not Google, but another company has taken the first step in this direction. After all, what Meyer has described, sounds very familiar, right?