YouTube has officially confirmed the creation of a large number of channels with their own exclusive content that will be able to compete with television. For this project the service attracts about 100 partners, among which the set of known names is denoted.
Administration of YouTube officially confirmed its intention to create a series of high-quality exclusive channels and make a strong competitor to television, as it is reported by Reuters.
It is reported that the list of service partners includes about 100 high-profile names, including “light up” celebrities such as rapper Jay-Z, actress and producer Amy Poehler, as well as the star of the movie “What Happens in Vegas” and “More than sex,” Ashton Kutcher. It is worth noting that among the known partners means only one movie and TV studio – Lionsgate.
According to Reuters, YouTube is planning to fund its project by 25 hours of new content on a daily basis. It is expected that most of the new channel will appear in streaming service in the next year.
Earlier it was reported that the new channels will be available to users free of charge, and the cost of producing content for these channels will be repulsed by advertising. YouTube plans to invest in the creation of exclusive channels about $ 100 million in early October and was negotiating with companies such as Warner Bros. and ShineReveille.