Users of social web resources are increasingly worried about confidentiality of their personal data, especially in light of recent events, when private information often becomes public. As it turned out, women are more often disturbed about the safety of their personal information, than men.
This assertion was made by the employees of the Fund «Pew Internet & American Life Project», based on the results of a study. This is the second project – the first was held in 2009. At this time, 2277 people aged 18 years or older participated in the survey. According to the report, about 63% of respondents reported that they own the account in at least one social network. For comparison, five years ago, this figure didn’t exceed 20%.
If to take the total number of holders of accounts in social networks as 100%, 58% of them have opened access to them only for friends. Another 19% have a limit to view pages “only for friends and their friends,” and only the remaining 23% decided not to close their ads from anyone. Out of 100% of female respondents 67% close their page from all but friends. Among those men had accumulated only 48%. In this case the male population often sets the limit “for friends and their friends” (23% vs. 16%) or leave your page fully open (26% vs. 14%).
The report on a study of Pew Internet & American Life Project also says that women often inspect their lists of friends and remove the “undesirables.” Men are doing that less often. Percentage has not yet been identified. The deeper social networks penetrate into our lives, the more people start to care about their reputation in virtual reality. 44% of respondents said they always keep an eye on what they write in the comments and sometimes even remove previously made recording.
The marks on the photos of other users became an object of hatred of many participants in social networks, too. 66% of respondents prefer to remove them no matter what is depicted in the photographs. Three years ago there were only 30% of such respondents. Analysts say that in the future people will more actively monitor their reputation in social services by reducing the number of comments and sent “Likes”, removing marks on photographs and doing similar actions.