The largest Internet auction site eBay has agreed to buy mobile advertising Where Inc. This was reported in the official press release eBay. The sum of the transaction were not disclosed, but TechCrunch with reference to the publication of Boston Innovation says that it will reach 135 million dollars.
In eBay expects that the transaction will be completed before the end of the second quarter of this year. It will help the company strengthen its market position and close the gap between trade through the internet and offline, writes The Wall Street Journal. In late March, eBay has agreed to buy the company GSI Commerce, provider of technologies and solutions for e-commerce and the market leader in interactive marketing services, for 2.4 billion dollars.
eBay agreed to buy mobile advertising
Where service users are four million people. Where mobile applications enable them to look at a map of restaurants, bars and shops where held various advertising campaigns. Based on the location of the user, the application Where could also offer him options for bargains.
The company eBay was founded in 1995. Now the company owns the payment system PayPal and its own platform online shopping Marketplaces. By the end of 2010, revenues amounted to 9.156 eBay billion and net profit of 1.8 billion dollars.
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