TV manufacturers are adopting the solution Smart TV, designed to get people not to break away from blue screens. Modern TVs acquire computer functions and is able to do many things in his stead.
In the Ukrainian retail appear first models of so-called smart TVs. Unlike conventional “boxes”, they allow viewers to not depend on the whims of broadcasters and to choose the content for viewing. For example, find it online.
Smart TV: Television acquire computer functions
Televisions with Internet access are sold in Ukraine almost two years. And they buy more often. According to research company GfK Ukraine, in 2009, our market has sold slightly more than 9,2 thousand of these devices (1,9% of all TVs sold), last year, the Ukrainians have purchased more than 38.6 thousand internet tv which accounted for 4.5% of the market. But according to vendors, access to the network are interested in rare buyers – this feature has become the standard for TV sets of the upper price level, and gradually penetrates into the device cheaper. Also exiting the Internet means access to a very limited number of web resources.
Therefore, manufacturers have gone further and are offering a complete solution, called Smart TV. TVs with this feature have their own web browsers are able to search video on the Internet, as well as in nearby computers. You can use them to communicate in social networks, watch videos on YouTube, make video calls via Skype. “Smart TV” can connect to a home Wi-Fi-network and display the contents of a smartphone or laptop. Thus the manufacturer’s attempt to turn them into home entertainment centers with big-screen TVs and computer capabilities.
Vision of the leading manufacturers of Smart TV diverges only in the features of its implementation. For example, Sony is promoting it in an alliance with Google. LG, Panasonic, Philips and Samsung are developing their own solutions. And each of them creates its own app stores, such as those that exist for smartphones.
The manufacturer claims that the introduction of Smart TV will cost expensive. According to Lyudmila Priymak, marketing specialist LG Electronics Ukraine, while TVs feature Smart TV is more expensive than 5-10%. “But such calculations are rather relative – she says. – All high-end devices will be sold with this feature, but in the near future it will become an indispensable complement to the television reception and the average price level. ” In Samsung’s Smart TV is also considered a logical development of the functional televisions.
Another thing – how the new features will be in demand. If the ability to connect to the TV other devices without wires provides added convenience, the comfort of using the Internet as long as doubtful. For example, switching between TV applications takes an unusually long time, requires patience and managing Web-browser. Speed internet connection in the audience should also be as high as possible. Besides Ukrainians still accessible enough applications: for example, in a shop Samsung Apps them about three dozen, and LG promises to open its store in the second half of the year. So while the “smart TV” is unlikely to entice his hard-core users. But this is only the beginning, assuring the company, and promised a speedy completion of its range of services and their improvement.
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