According to The Inquirer, the new version of Apple Safari browser for Lion Mac OS X will be an added option “do not track”, preventing the tracking of user preferences advertisers if the user does not wish.
As you know, last December the U.S. Federal Communications Commission on Trade (Federal Trade Commission) need to add in all browsers the option “do not track”. Microsoft introduced this possibility in IE9. This option is also planned for IE8, but, under pressure from advertisers (it is interesting to know what is meant by “pressure “), at the last moment before release disappeared from the final version. Mozilla added “do not track” in FireFox 4. Google, whose revenue depends heavily on advertisers’ activity, has introduced a lightweight like this “do not track” in the form of plug-in “Keep My Opt-Outs”, which simply informs the advertiser that the user does not want the data used. On full-fledged ban on collecting information, Google has promised to consider in the future.
Apple joins Google, Mozilla and Microsoft in the browser option "do not track"
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