Strengthen its position in the social networks of Facebook said higher prices for advertising, the cost of accommodation is to advertisers has grown over the past three months by 40%.
Facebook monetizing the growing popularity
This was reported in the press release Efficient Frontier – Company intermediary between advertisers and major social networks.
As explained, senior director of business intelligence Efficient Frontier Siddarth Shah (Siddharth Shah), the rise in prices touched a system for automatic placement of advertising and did not affect the premium segment of the ads that users of social networks can be seen on the personal page.
“It starts with the competition for advertising platforms: as advertisers delve into features of Facebook as an advertising medium, a means of advertising in social networks stand out as a separate line in the budget”, – said Shah. “For the opportunity to get to get close to the consumer, many are willing to pay big money,” – said the business analyst.
Thus, the social networking site Facebook, the number of users exceeds half a billion people, is beginning to monetize its own popularity. As analysts of EMarketer Inc., Turnover of advertising on Facebook in 2011 is expected to reach $ 4.05 billion.
Last year the figure was $ 2 billion.
Recall that after Goldman Sachs Group commended the business of Facebook in the early years, investors have invested in the development of social networks and a half billion dollars.
Founded in 2004, a social networking site Facebook last year surpassed the level of attendance of Google, and came to the U.S. in the first place.
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