Facebook to lift restrictions on advertising of alcohol, tobacco and gambling. This was reported in the official blog of social networking Inside Facebook.
Softening of the rules affected and those goods which had limited promotion – dairy products, gasoline, prescription drugs and weapons. Also removed age restrictions on all tobacco advertising: now it will be visible to minors owners page on Facebook.
In addition, prizes, promotions on Facebook now can also act prohibited by earlier products.
Responsible for the content of advertising now rests with the advertisers and users, social networks. Facebook itself is completely removed from the responsibility for ensuring that advertisements with local law of any country – such as access to ads about gambling get users from India, Belgium, Norway and Sweden, where such games are prohibited.
The new rules stated that all promotions on Facebook should be submitted as attachments, or placed on the page of the application or the brand, writes portal Media Post.
Simplification of rules – one of the pillars of the new policy Facebook, which should make possible the network more transparent to advertisers and users. In general, such a measure would bring on Facebook means those advertisers who previously could not promote their products in a social network.